Why can an aroma make you want to go on holiday to the Caribbean?
// September 2nd, 2009 // News / Society
This new creation has all come about because of the recession, the travel agents need to get some higher conversion rates, and this technique appears to be working. It’s all down to the travel agent, convincing us to invest in a holiday, using aromas to remind us of previous ones. We just need these aroma’s to temporarily jolt our memories, reminding us of a good holiday.
Encouraging people to book holidays can be a quite a task unless they have already made up their minds. But these new aromas in the office, although subtle may be enough to push someone over the line and into a holiday deal. Some of these aromas that are being used include; orange groves for a Mediterranean feel freshly mown grass for golfers and a Pina Colada’s for romantic breaks. Barbados holidays have benefited from all kinds of sales techniques; they seem to be one of the most popular holidays this year.
Thompson has claimed that Coconut is the best choice and used frequently throughout their shops. This particular smell is that of Sun Cream Lotion, a very clever way to get people thinking about the sun and the sea. First Choice have been a little more innovative with there smell, using that of ice cream to entice families on holiday. Caribbean holidays sales recently have been doing very well.
However it has not been the Travel Agent who has first come up with this idea to play with our noses to increase sales. Travelodge were the first to come up with this innovative idea. They used the smell of freshly cut grass and apple pies to keep people memorable.
So how does this actually help them to boost sales? Obviously some stimuli will cause you to remember somethings, so why should smell be any different. We might be able to notice the aroma when we walk in, but we wont be able to immediately tie it with a place or location. You will experience something that causes a subconscious memory to re-appear and remind you of a specific holiday. So try St Lucia holidays for that relaxing experience, and a relaxing new aroma!
